Real Versus Virtual Activism
10th March, 2018
So I have been mulling over some questions I have around social media and how the virtual and digital world can occasionally fail to connect with the real and analogue…
Don’t get me wrong social media is an amazing tool. It is used to share and spark ideas, to send messages of love and gratitude and to remain informed and globally /virtually connected.
In the context of activism… It has the POTENTIAL to create change… and whilst this can lead to (and has led to) global actions for change, on a day to day level anything short of a message going viral can fall at an early hurdle.
One challenge can be the way that we measure engagement. When it comes to the virtual world, engagement is something that is measured in click rates, dwell times etc.
Did they LIKE it… Did they SHARE it?
And if so, so what…
POTENTIAL energy is awesome – it can create community and shared motivation to…. erm… well… to DO stuff!
POTENTIAL lacks impact until it is REALIZED
As an Ocean advocate, it is really evident that the most important and life-enhancing actions require a little more REAL TIME participation.
Our smart phone click leads to behaviour change (somebody is inspired and does something positive… (maybe us)… and we celebrate success with wider audiences – high five – great job!
As our thumb moves two inches “liking, sharing or even putting a short comment”, we are all capable of falling into a trap… You see the open loop of a “call to action” we have just experienced has in this moment closed. The action of clicking Like / Share leads us to imagine / think to ourselves “there we go… my work here is done”… And it is exactly at this point that the Potential can disappear into the ether.
If we are super-lucky our social media exchange inspires somebody else to take real world action, but of course as we all know… at most it is highly likely that real world action is limited to a ripple of thumb clicks.
So… Since awareness and reflection can lead to action… I figured I would ask:
- Is this pattern something you notice in yourself?
- Could you be taking more real world action for the causes that you digitally and virtually support so strongly?
- Is your real world behaviour a fair reflection of the commitment you show online?
Please, please know that I certainly feel that the virtual campaigner has a role and a valid voice – of course…
- Continue to like and share good media that inspires and educates.
- Continue to offer useful and motivating comments and ideas.
- Continue to sign the petitions and add your support.
Perhaps in addition if you reflect on this post and if you are physically and mentally able: I invite you to get more involved – find opportunities to join others making positive changes towards your chosen cause. Take real-time, real-space action to move your experience from virtual to real.
AND as a fun little aside… Here is something you CAN do virtually…
When Facebook changed their basic click options… it struck me that, whilst they added all sorts of options… Like, Love, Wow, Sad, Angry etc…
They missed something out… They missed out an “Active” or “Commited” option… Something that represents “Do”
So here is a little campaign for you… I would love to see a click option (for simplicity let’s maybe choose a star) that represents the reader response as…
“Thank you… having seen / heard / read this… I will now actually go and DO something out in the real world as a result of this post.”
This for me would be a much better measure of engagement… Don’t you think? It would connect the virtual world with reality and show how social and physical media relate.
If you think this post will encourage activism within others and / or if you agree re the Facebook icon point… Please Like and Share this post widely (The irony in this is noted…)
More importantly… If it encourages you to personally to take real-time action please comment below with a * and let me know what action you have taken towards your cause.
And the next time you like or share anyone else’s posts, please think what options there are for taking real action.
Thanks for all that you are and all that you do to make this a happier, healthier world.